Bayesian model
Mathematics is helping machines decide when is the best time to interrupt us with a call or email.
What's the risk of passive smoking? Or climate change? How big is the terrorist threat? And should we trust league tables? These issues concern all of us, but it's not always easy to make sense of the barrage of media information. David Spiegelhalter, Winton Professor for the Public Understanding of Risk, gives Plus his take on uncertainty.
